| "Terms like "experiential marketing" or "social media" that were relatively unknown a decade ago are now crucial considerations. Of course, ideas are still the foundation of creative work..." How to Choose an Advertising Agency, Inc |  |
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"If I had eight hours to cut down a tree, I'd spend six hours sharpening the axe" Abraham Lincoln Over 80% of the issues between clients and agencies can be attributed to 'The Brief'... |
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Consumer Attention Deficit Disorder : |
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| "Richard (Reast) was instrumental in finding the territory" re Ogilvy Paris winning the Coke Zero Global business Chris Garbutt, Executive Creative Director, Ogilvy Paris |
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Creative Advertising = Business Success, says IPA report :
"There is a direct co-relation between strong advertising creativity and business success and that the most creatively awarded advertising campaigns are 11 times more efficient at delivering business success, says a new study. The study from the IPA and Thinkbox, in conjunction with the Gunn Report builds on findings from an earlier study by the IPA, 'Marketing in the Era of Accountability' (2007)." pitch powered by Marketing Week |
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| after many years, agencies are still going on about the 'challenge of integration', the 'challenge of digital', etc... enough already! | "engaging, energetic and inspirational" SS |
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agencies tend to be stuck in the past with their structures and development processes... to really make an impact on the work output, the whole development input has to change... that is why 'In The Cannes' exists, to use better disruptive processes to create better cut through work |
"Richard brought a new level of dynamism... and helped us push the boundaries" EC |
| "Understanding and managing attention is now the most important determinant of business success" Harvard |
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"rare attitude of a leader able to think out of the box" SF |
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"Telecommunications bandwidth is no longer a problem, but human bandwidth is!" Harvard |
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| big engaging Ideas are now ever more necessary to cut through the increasing clutter... In The Cannes helps clients and agencies with the process of inspiring Big Ideas and great work, by applying disruptive thinking to the strategic and idea development process |
"challenge existing thinking to bring new better approaches to bare" MH |
| the debate over "award winning" versus "effective" communications is over... P&G sponsored the global award-monitoring Gunn Report and 'creativity' is still the most important factor clients use in choosing an agency |
"a living breathing example of disruption" AA |
| In The Cannes | making great ideas happen by changing the rules |
"vanilla he's not" JM |
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| Richard Reast | In The Cannes Ltd | London & Cyprus | Registered Office : 4 Osier Mews | London | W4 2NT | UK | Company No : 06580433 | |
| recommended advertising consultants | recommended web consultants | recommended marketing communications consultants | London | Cyprus | recommended branding consultants | recommended marketing training consultants | recommended advertising training consultants | London | Cyprus | recommended digital consultants | recommended digital training consultants | recommended marketing communications training consultants | recommended advertising agencies | London | Cyprus |
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| Created by Richard Reast | In The Cannes |
making great advertising, digital and marketing communications happen | by changing the rules